The Challenge
Campari Group wanted to transform London Bridge Rooftop into a seasonal destination that captured the magic of an Alpine après-ski retreat. The challenge was to create a fully immersive environment that combined bold design, branded storytelling, and authentic winter details.

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The Idea
We designed a mountain-inspired experience in the heart of the city. By blending custom installations, theatrical set design, and playful seasonal touches, the rooftop became a winter wonderland that transported guests straight to the Alps.

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The Experience

• Mountain-Scape Mural: A bespoke design spanned ten flights of stairs, reimagining London landmarks in Aperol orange with an Alpine twist.

• Custom Cable Car: Built from a pergola, complete with a rear TV screen looping scenic Alpine routes, offering guests a surreal travel moment.

• Seasonal Styling: Snowy garlands across pergolas, vintage ski props, and branded après-bar skis created a cosy and authentic atmosphere.

• Immersive Artwork: A striking mural behind the main bar depicted London nestled in the Alps, while AI-generated vintage-style ski imagery welcomed guests with nostalgic yet modern visuals.

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The Results
The transformation successfully captured the spirit of an Alpine getaway while reinforcing Campari’s brand identity. Guests enjoyed a one-of-a-kind seasonal experience where creativity, craftsmanship, and technical detail combined to turn London Bridge Rooftop into a standout winter destination.