The Challenge
ASOS and Nike approached us with a vision: to deliver a unique, immersive wellness event for Nike loyalists in the heart of London. The goal was to go beyond a standard fitness class - crafting a journey that combined style, wellbeing, and brand storytelling in a way that felt bold, futuristic, and unforgettable.

 

The Idea
We designed a three-stage, sensory-led experience that fused fashion, fitness, and technology. Each stage introduced participants to Nike’s brand world in a dynamic way, creating touchpoints that inspired, engaged, and connected guests to both Nike and ASOS.

 

The Experience

• Sensory Clothes Fitting: Guests explored Nike’s latest collections in an interactive, multi-sensory environment where they could feel, move, and test fabrics.

• Immersive Photo Shoot: A futuristic, design-led set offered participants personalised photo moments, capturing individuality and style in a bold, branded way.

• HIIT Workout with Projection Mapping: A high-energy workout was elevated by advanced projection mapping, transforming the space into a surreal, otherworldly environment that merged fitness with escapism.

• Subtle Branding: Bespoke graphics, custom set design, and integrated touchpoints ensured Nike and ASOS identities were ever-present without dominating the experience.

 

The Results
The ASOS x Nike wellness experience left guests with a powerful emotional and physical connection to both brands. By merging fashion, technology, and fitness, we delivered an event that celebrated individuality, style, and wellbeing - while setting a new benchmark for branded experiential events.