ASOS & Nike approached us with a vision: to deliver a unique, immersive wellness experience for a select group of Nike loyalists in the heart of London. Our goal was to go beyond a standard fitness event, crafting an engaging journey that would leave attendees feeling inspired and connected to both brands. The result was a three-stage, futuristic experience designed to excite the senses and transport guests into a new realm of wellbeing.

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The journey began with a sensory clothes fitting, where participants were introduced to Nike's latest collections in an interactive environment that allowed them to feel, move, and experience the fabrics in a multi-sensory way. From here, guests transitioned to an immersive photo shoot, which placed them in a stunningly visual world that combined futuristic design elements and personalized brand moments, capturing memorable images that highlighted their individuality and style.

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The final stage of the journey brought everyone together for a high-energy HIIT workout, but with a twist. Using advanced projection mapping, we transformed the workout space into a surreal, otherworldly environment, making participants feel as though they were exercising in a completely new dimension. This unique approach added a thrilling sense of escapism, where brand, fitness, and technology merged into an unforgettable experience.

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To ensure brand presence was seamlessly woven throughout, we included various subtle Nike and ASOS touchpoints at every stage, from bespoke graphics to custom set design, ensuring the brand identity was felt without being overwhelming. This immersive wellness experience left guests with a powerful connection to the brands, reminding them that ASOS & Nike support both style and wellbeing in bold, boundary-pushing ways.