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AUDIBLE x HARRY POTTER
The Challenge
To bring the magic of the Harry Potter audiobooks on Audible to life, we delivered a large-scale experiential activation across two locations: Sandown Park in London and Newcastle Racecourse.
Following the successful USA version of the activation, the challenge was to recreate the experience to a high standard for UK audiences while adding our own bespoke elements. The activation needed to appeal to families and Harry Potter fans of all ages, creating an immersive environment where visitors could discover the Audible audiobooks in a memorable and engaging way.
The Idea
We recreated the magic of the Wizarding World through a cosy, highly detailed living-room experience inspired by the Weasley family home.
At the centre was a bespoke hand-carved fireplace, complete with a glowing, crackling fire, surrounded by vintage armchairs, layered rugs, candles, lanterns and carefully considered Harry Potter branding.
Visitors could settle into the space and listen to the Harry Potter audiobooks on Audible using branded headphones and iPads, creating an intimate listening experience within the wider event environment.
The activation was positioned around a spectacular 60-minute drone show featuring 1,200 drones, which brought iconic scenes and imagery from the Harry Potter film series to life in the night sky.
The Experience
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Weasley-Inspired Living Room: A cosy front-room environment was created with inspiration from the Weasley family home, featuring vintage armchairs, rugs, candles, lanterns and bespoke Harry Potter details.
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Bespoke Hand-Carved Fireplace: A hand-carved fireplace formed the centrepiece of the installation, complete with a glowing, crackling fire to create a warm and immersive atmosphere.
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Audible Listening Experience: iPads and branded headphones allowed visitors to sit back and listen to the Harry Potter audiobooks on Audible, transforming the product demonstration into an immersive experience.
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Harry Potter Branding: Bespoke branding was integrated throughout the environment, creating a cohesive experience while maintaining the authentic, atmospheric feel of the Wizarding World.
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Quidditch-Inspired Details: Quidditch banners featuring iconic quotes from the Harry Potter audiobooks added another layer of storytelling and helped immerse visitors in the world of the books.
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Immersive Roaming Actors: They added to the atmosphere by roaming around, interacting with guests and keeping the excitement levels high
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1,200-Drone Show: The activation took place around a spectacular 60-minute drone show, with 1,200 drones creating imagery and scenes inspired by the Harry Potter film series in the night sky.
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Two UK Locations: The experience was delivered across Sandown Park in London and Newcastle Racecourse, bringing the Audible and Harry Potter experience to audiences in two major UK locations.
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Family Engagement: The immersive environment created an experience that families could enjoy together, encouraging parents and children to discover the Harry Potter audiobooks and share the magic of the Wizarding World.
The Results
The Audible x Harry Potter activation created an immersive family experience that brought the magic of the Harry Potter audiobooks into the physical world.
Across London and Newcastle, the combination of detailed set design, interactive audiobook listening and the spectacular 1,200-drone show created a memorable experience for families and Harry Potter fans.
