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 The brief for this project was to recreate the Ben & Jerry’s Sundaes on the Common Festival, which ran in London on Clapham Common from 2004 - 2013, giving the festival a new breath of life and energy for 2022.

Resonating with ice-cream lovers everywhere, year one was located on the iconic Hastings Pier and branded as ‘Sundaes on the Pier 2022’.
This festival saw us sellout 4,000 tickets, raise thousands for charity and deliver a diverse event with multiple stages, activations and performers. Good Life worked on every aspect of this project from conception to completion.


We were then tasked with running a second year for the festival bringing the capacity up to 5,000 and growing the event offerings.  The 2023 festival was held in heart of Bristol City centre at the famous Lloyd's Amphitheatre and despite competing with the city's busy summer events calendar. The show sold out 3 months ahead of live date and raised over £45,000 for local refugee charities.


  • A star studded Main-Stage lineup focused toward the Ben & Jerry’s demographic and playing host to international acts, some of the UK’s best alternative and emerging artists.

  • Local & Live Stage focusing on promoting and giving a space to local acts from the area

  • Comedy/Dance Stage with a programme of local comedians during the day and a party by night with a host of local DJ’s

  • Vintage Fairground Rides Custom branded

  • Cookie Dough-Climbing Wall Bouldering wall fabricated to resemble a giant tub of ice cream!

  • Banoffee Pie Ball Pit Ball Pit/Giant Ice Cream Tub!

  • Other activations: Giant Deck Chairs, Giant Sofa, Floral Swing Photo Moment, Festival Entrance Archway, Giant ’SUNDAES’ Hollywood style letters.

  • Site-wide scenic decor including: Bunting, draping across all marquees, various signage

  • Social mission space for charity activations and exhibitions

  • Street Food & Craft Stall Market

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