The Brief

When Black Sheep Coffee partnered with British institution Lyle's Golden Syrup to launch a new pancake syrup, they needed more than a product announcement. They needed an experience - something that felt as rich, warm, and unapologetically bold as the brands themselves.

 

The Activation

We built Golden Stacks & Beats: a fully branded DJ booth and vinyl bar installed in the heart of Shoreditch, London, steps from Liverpool Street Station. The space fused the sensory worlds of coffee, syrup, and sound - think custom Lyle's Golden Syrup slipmat on a turntable, branded crates stacked with records, and a glowing neon sign commanding the room.

The booth was dressed floor-to-ceiling with co-branded assets - Black Sheep Coffee and Lyle's Golden Syrup logos sharing equal real estate across speaker stacks, the DJ console, and tote bag giveaways - creating an immersive brand moment that was impossible to walk past without stopping.

 

The Result

A high-footfall pop-up in one of London's most culturally active neighbourhoods, designed to generate organic social content, drive product trial, and position the pancake syrup launch at the intersection of food, music, and street culture.