The Challenge
We were tasked with bringing the vibrant energy of Campari to life through an immersive brand activation at Dalston Roofpark. The challenge was to transform the venue into a stylish, high-impact space that fully embodied the brand’s bold identity.

 

The Idea
Our vision was to design a sleek outdoor experience with bespoke builds, dynamic lighting and branded details that created an engaging environment for guests while reinforcing Campari’s signature style.

 

The Experience

• Bespoke Bar Design: A custom outdoor Campari bar illuminated with LED lighting became the focal point of the venue.

• Immersive Entrance: A giant LED archway welcomed guests, creating a striking first impression.

• Branded Touchpoints: Shade sails, custom seating and a portable Campari bar enhanced comfort and flow.

• Engaging Atmosphere: Every element, from lighting to signage, reflected Campari’s bold brand personality.

 

The Results
The activation transformed Dalston Roofpark into a world of Campari. With bold design, immersive details and engaging activations, we created a high-energy event that captured the brand’s essence and left guests with a memorable experience.