In collaboration with Jackanory, we transformed the iconic Pelton Arms in Greenwich into ‘The Extinction Arms’, a bold and thought-provoking installation designed to highlight the challenges faced by high street businesses.

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As pubs and independent venues struggle with rising costs and declining footfall, this campaign served as a powerful statement, illustrating what the future could look like without collective action. The transformation captured attention throughout the weekend, generating national media coverage and sparking vital conversations about the need to support small businesses.

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By combining immersive design with impactful messaging, we created an installation that resonated with the local community and beyond, reinforcing the importance of protecting these essential spaces for future generations.