We transformed London Bridge Rooftop into a winter wonderland, bringing the atmosphere of an Alpine après-ski retreat to the heart of the city. Working with Campari Group, we created a fully immersive experience, combining bold design, custom installations, and carefully curated details to transport guests into a mountain-inspired setting.

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A bespoke mountain-scape mural spanned ten flights of stairs, incorporating iconic London landmarks reimagined in Aperol orange. At the heart of the transformation was a custom-built cable car, designed from a pergola and complete with a TV screen in the back window, playing a continuous loop of one of the Alps’ most scenic cable car routes.

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To enhance the Alpine feel, snowy garlands draped across all pergolas, creating a cosy, wintery atmosphere. Vintage ski props and custom London Bridge Rooftop Après Bar skis added authenticity, while a striking mural behind the main bar depicted London as if nestled within the Alps. Guests were welcomed by AI-generated vintage-style imagery, blending nostalgic ski aesthetics with a modern twist.

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This project brought together creativity, craftsmanship, and technical expertise to deliver a unique and immersive seasonal experience. By carefully balancing design, branding, and storytelling, we transformed the space into a standout winter destination in the heart of London.