The Challenge
Ministry of Sound approached us to design a VIP experience at Eastern Electrics Festival that would surprise and delight their exclusive guests. The challenge was to create a playful, immersive activation that reflected the brand’s energy while elevating the festival experience.

 

The Idea
We created a Wonderland-inspired world, filled with eccentric characters, surreal settings, and bespoke features. Designed to be both fun and unexpected, the activation transported guests into a whimsical escape that balanced fantasy with high-end production.

 

The Experience

• Secret Entrance: Guests were invited by the White Rabbit through a customised portaloo, leading into a hidden tunnel and fantastical world.

• Immersive Features: A colour-changing gin fountain, a giant adult ball pit, and the Mad Hatter’s Tea Party created playful, interactive moments.

• VIP Stage: After exploring the experience, guests could enjoy electrifying headline DJ sets in the exclusive Ministry of Sound VIP area.

• Ongoing Partnership: Beyond Eastern Electrics, we continue to collaborate with Ministry of Sound on immersive experiences at their London venue and touring shows.

 

The Results
The VIP Wonderland became a standout element of Eastern Electrics Festival, delivering an unforgettable brand activation. Through immersive storytelling, bespoke design, and playful creativity, we created a world that resonated with Ministry of Sound’s audience and deepened their brand connection.