The Challenge
El Dorado Festival tasked us with producing the immersive ‘Vice-City’ area - a dynamic pop-up street filled with micro-venues, entertainment, and creativity. The challenge was to design and deliver a space that felt alive from day to night, while also supporting the wider creative production across the festival.

 

The Idea
We created an eclectic street environment that blended shops, cafés, salons, and more, with the ‘Good Life Hotel’ as the bold centrepiece. Designed to embody the energy and character of the festival, Vice-City became a fully immersive playground that captured imaginations and kept audiences engaged across the weekend.

 

The Experience

• Vice-City Street: A vibrant pop-up cityscape showcasing an eclectic mix of themed micro-venues.

• Good Life Hotel: A show-stopping centrepiece that embodied the spirit of Vice-City and became a hub for festival-goers.

• Non-Stop Programming: Running daily from 2pm until 4am, the area hosted music, performances, and activities that kept the atmosphere alive day and night.

• Creative Production Support: Beyond Vice-City, we provided creative production across the wider festival, ensuring immersive detail at every turn.

 

The Results
Vice-City became one of the most iconic areas of El Dorado Festival, delivering non-stop entertainment and immersive experiences that resonated with audiences. With creativity woven into every detail, our work elevated the festival and set a new benchmark for immersive production.