The Challenge

Florentia is a new co-working creative space in Harringay, designed to bring together creative businesses and independent talent. For its soft launch, the aim was to introduce the space to a select group of creative agencies, showcase its potential as a place to work, meet and collaborate, and create a memorable first impression.

 

The Idea

We designed and programmed an informal launch event that brought Florentia’s creative community-focused personality to life. The experience combined live music, local food, interactive entertainment and considered event styling, whilst using the space itself as a backdrop. Bespoke branding, signage and meeting spaces helped demonstrate how Florentia could work as both a creative workspace and an environment for events and collaboration.

 

The Experience

• Live Music: 5 Point Jazz Collective provided a live soundtrack throughout the event.

• Local Food Traders: Three local food traders brought a varied food offering to the launch.

• Interactive Games: Games and activities encouraged guests to socialise and interact with the space.

• Creative Event Styling: Assorted decor and bespoke bunting helped create a relaxed, colourful atmosphere.

• Stretch Tent: A stretch tent created an additional outdoor area for guests to gather and socialise.

• Pop-Up Meeting Space: A temporary meeting room demonstrated the flexibility and functionality of the workspace.

• Onsite Branding & Signage: Bespoke branded touchpoints and signage were integrated throughout the event.

• Merchandise: Branded merchandise gave guests a tangible reminder of the Florentia launch.

• Data Collection: Guest data was captured throughout the event to support ongoing engagement and relationship building.

• Event Design & Programming: We designed and programmed the overall experience, bringing together the entertainment, food, styling, branding and guest journey.

 

The Results

The Florentia soft launch created an engaging introduction to the new Harringay creative workspace, giving invited agencies the opportunity to experience the space in an informal and social setting. Through live music, local food, interactive experiences and considered branding, the event demonstrated Florentia’s potential as a flexible environment for creative work, collaboration and events.