The Challenge

To showcase the partnership between Footlocker and Salomon, we delivered a two-day experiential campaign across two locations in Bristol, bringing the footwear brand to life through music, culture, product showcases and interactive experiences.

 

The activation needed to connect Salomon’s footwear and outdoor-inspired identity with Bristol’s vibrant music and creative scene, while creating engaging opportunities for consumers to discover the brand and interact with the latest footwear.

 

The Idea

We created a multi-location experiential brand activation that brought together footwear, music, food, entertainment and culture across two distinct Bristol locations.

 

The first activation took place at Lakota Gardens, in collaboration with Reload Sound, transforming the venue into a vibrant Salomon experience featuring local soundsystems, DJs, bespoke branded installations and multiple consumer touchpoints.

 

The second activation moved into the Footlocker flagship store in Bristol, extending the campaign into the retail environment with DJs, product showcases and food giveaways. Together, the two activations created a connected brand experience that brought Salomon and Footlocker directly into Bristol’s cultural landscape.

 

The Experience

• Reload Sound x Lakota Gardens: The first activation took over Bristol’s Lakota Gardens stage in collaboration with Reload Sound, bringing together local soundsystems and DJs to create an energetic, music-led environment around the Salomon brand.

• Footwear Showcase: Salomon footwear was placed at the heart of the experience, giving visitors the opportunity to discover and engage with the brand in an informal, culturally relevant setting.

• Bespoke Brand Props: Custom-designed Salomon and Footlocker props and installations created distinctive visual moments throughout the activation, helping to build a cohesive branded environment.

• Music & DJs: Local DJs and soundsystems provided the soundtrack across the activation, connecting Salomon with Bristol’s diverse music and creative community.

• Food & Drinks: Food and drinks added a social element to the experience, encouraging visitors to stay, explore and engage with the activation.

• Full AV Production: A complete audio-visual production package supported the event, including sound, lighting and technical production to create a high-energy live environment.

• Branded Photo Opportunities: Bespoke photo moments gave visitors opportunities to interact with the Footlocker x Salomon branding and capture shareable content.

• Multiple Consumer Touchpoints: From product showcases and branded installations to music, food, drinks and interactive photo opportunities, multiple touchpoints encouraged visitors to engage with the brands throughout the experience.

• Footlocker Flagship Activation: The second day moved into the Footlocker flagship store in Bristol, where DJs created an energetic retail environment alongside Salomon product showcases and food giveaways.

 

The Results

The Footlocker x Salomon activation created a two-day celebration of footwear, music and culture across Bristol, connecting the brands with consumers through a combination of experiential marketing, live entertainment and retail activation.

 

From the music-led atmosphere at Lakota Gardens to the in-store experience at Footlocker’s Bristol flagship, the campaign created multiple opportunities for audiences to discover Salomon footwear and engage with the partnership in a relevant and memorable way.

 

By combining local music culture, bespoke event production, branded experiences and product showcases, the activation demonstrated how experiential marketing can bring a footwear brand into the heart of a city’s cultural community.