The Challenge

To bring Holland & Barrett’s active lifestyle offering to life, we created a high-energy run club activation designed to connect the brand with a health-conscious, fitness-focused audience.

 

The activation needed to go beyond traditional product sampling, creating a genuine community experience that encouraged participation, social interaction and engagement with Holland & Barrett products. Taking place across Battersea Power Station and Kiju Coffee, the activation combined on-the-go electrolyte sampling with a 5K run club, branded entertainment, giveaways and post-run experiences.

 

The Idea

We created a Holland & Barrett Run Club experience that brought together fitness, community and experiential brand activation across two locations.

 

Outside Battersea Power Station, a vintage Citroën mobile bar was fully wrapped in Holland & Barrett branding and transformed into a distinctive sampling station. Positioned at a prime time to capture the attention of runners, commuters and visitors, the mobile bar served electrolytes and created a highly visible brand touchpoint.

 

At Kiju Coffee, the experience evolved into a social hub for the run club, combining a 5K run, DJs, branded merchandise, giveaways and medals to create a celebratory environment before and after the run.

 

The Experience

• Branded Vintage Citroën: A vintage Citroën mobile bar was fully wrapped in Holland & Barrett branding, creating an eye-catching and distinctive mobile sampling station outside Battersea Power Station.

• Electrolyte Sampling: Visitors and runners were able to sample electrolytes, connecting Holland & Barrett's product offering directly with an active audience and the run club experience.

• 5K Run Club: A branded 5K run club brought participants together for an active and social experience, creating a genuine community moment around the Holland & Barrett brand.

• Kiju Coffee Takeover: Kiju Coffee became a branded hub for the activation, providing a destination for runners to gather, socialise and celebrate before and after the run.

• DJs & Live Atmosphere: DJs created an energetic soundtrack throughout the experience, helping turn the run club into a wider lifestyle and social activation rather than simply a sporting event.

• Branded Merchandise: Branded giveaways and merchandise extended the Holland & Barrett experience beyond the event, giving participants a tangible reminder of their involvement.

• Run Club Medals: Participants were rewarded with bespoke medals following the 5K, creating a memorable finishing moment and a lasting memento of the activation.

• Experiential Brand Activation: By combining product sampling, fitness, music, community and branded experiences, the activation created multiple opportunities for consumers to engage with Holland & Barrett in an authentic and energetic environment.

 

The Results

The Holland & Barrett Run Club activation created a vibrant fitness and lifestyle experience across Battersea Power Station and Kiju Coffee, connecting product sampling with genuine participation and community.

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From the striking vintage Citroën sampling station and electrolyte experience to the 5K run, DJs, branded merchandise and finish-line medals, every element was designed to create an engaging experiential marketing activation around health, fitness and wellbeing.

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The result was a high-energy run club experience that positioned Holland & Barrett at the heart of an active community, while creating memorable opportunities for product trial, brand interaction and social engagement.