The Challenge
We were tasked with transforming Dalston Roofpark into an immersive activation to launch Jack Daniel’s new Apple flavour. The challenge was to design a bold, fresh experience that blended industrial style with natural elements while capturing the spirit of the brand.

 

The Idea
Our concept centred around creating a rooftop environment that felt vibrant, modern and distinctly Jack Daniel’s. Every touchpoint, from décor to interactive features, was crafted to encourage guests to engage with the brand in a memorable way.

 

The Experience

• Immersive Entrance: Guests arrived through a welded industrial archway filled with living plants, setting a fresh, bold aesthetic.

• Branded Activations: A fully wrapped table football table, oil drum poseur tables and astro turf created a laid-back, playful vibe.

• Neon Signage & Decor: Custom neon signage and comfortable seating brought the brand identity to life across the rooftop.

• Photo Moments: A bespoke photo area encouraged guests to capture and share their experiences with the brand.

 

The Results
The activation delivered a seamless, engaging experience that showcased Jack Daniel’s Apple in a visually impactful way. From bold design to interactive elements, the event successfully blended industrial style with natural details to create a fresh, immersive brand launch.