Our team were asked to transform Dalston Roofpark into an immersive brand activation for Jack Daniel's in order to promote their new Apple flavour. We set out to craft a unique experience that blended industrial style with natural elements.

 

Guests were welcomed by an eye-catching industrial welded metal archway filled with living plants, setting the tone for a fresh and bold aesthetic, mirroring that of Jack Daniel's Apple.

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The venue featured a fully wrapped table football table for interactive fun, along with branded oil drum poseur tables and astro turf that created a laid-back, inviting vibe. Custom neon signage highlighted the brand’s identity and added a modern edge to the rooftop space, while comfortable seating areas encouraged guests to relax and enjoy.

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To create memorable moments, a dedicated photo moment was designed, allowing guests to capture and share their experiences with the brand. Each branded element, from the bespoke signage to the seating, worked together to craft a seamless, visually engaging brand experience.