The Challenge

To launch the new Kinder Bueno Ice Cream, Kinder Bueno needed a way to create standout brand experiences that would cut through busy environments and encourage consumers to discover and sample the new product.

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With activations taking place across two very different locations - Wembley and Silverworks - the experience needed to be flexible enough to work within each setting while maintaining a consistent, recognisable Kinder Bueno identity.

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The challenge was to turn product sampling into an engaging experiential moment, creating opportunities for consumers to interact with the brand, experience the new ice cream and take away a memorable impression.

 

The Idea

We brought the world of Kinder Bueno Ice Cream to life through two immersive experiential brand activations, combining bespoke installations, product sampling, interactive experiences and branded entertainment.

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At the centre of both experiences were bespoke Kinder Bueno-wrapped Airstreams, transformed into eye-catching sampling stations for the new ice cream. Alongside these, we created a wrapped photo booth, branded chill-out space, neon signage, costumed brand ambassadors and branded merchandise to build a complete Kinder Bueno experience around the product.

 

The concept was adapted to suit each location, from the high-energy environment of Wembley to the more industrial character of Silverworks, while keeping the distinctive Kinder Bueno visual identity at the heart of both activations.

 

The Experience

• Bespoke Airstream Sampling Stations: Bespoke Airstreams were fully wrapped in Kinder Bueno branding and transformed into striking sampling stations, giving visitors the opportunity to discover and try the new Kinder Bueno Ice Cream.

• Wembley Activation: The Kinder Bueno experience at Wembley created a highly visible brand presence within the busy event environment, using the bespoke Airstream, branded touchpoints and interactive experiences to attract and engage visitors.

• Interactive Photo Booth: A fully wrapped Kinder Bueno photo booth provided an interactive experience for visitors, creating a fun branded moment alongside the product sampling experience.

• Silverworks Chill Zone: At Silverworks, a bespoke Kinder Bueno chill zone was created to complement the site's distinctive industrial landscape, giving visitors a relaxed space to stop, engage with the brand and enjoy the experience.

• Branded Neon Signage: Bespoke Kinder Bueno neon signs added bold visual elements to the activations, helping create eye-catching branded environments and enhancing the overall experience.

• Brand Ambassadors: Costumed Kinder Bueno brand ambassadors brought the activations to life, engaging with visitors, encouraging product sampling and creating an energetic, approachable brand presence.

• Merchandise Giveaways: Branded merchandise giveaways extended the experience beyond the activation itself, giving visitors a physical reminder of their interaction with Kinder Bueno.

• Experiential Product Sampling: Every element was designed to support the launch of the new Kinder Bueno Ice Cream, turning traditional product sampling into a more immersive and memorable brand activation experience.

 

The Results

The two Kinder Bueno Ice Cream experiential activations created highly visible and engaging brand experiences across Wembley and Silverworks, bringing the new product directly to consumers through a combination of sampling, interaction and immersive branding.

 

From the bespoke Airstream sampling stations and interactive photo booth to the Silverworks chill zone, neon installations and costumed brand ambassadors, the activations transformed product trial into a memorable experiential marketing experience.

 

By adapting the creative execution to suit two contrasting environments, the campaign demonstrated how bespoke event production, experiential marketing and product sampling can work together to create distinctive brand experiences that bring a new product to life.