We were delighted to have been asked by LYNX to produce an event to assist with the launch of their new fragrance LYNX A.I. 

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So we got to work, designing a one-of-a-kind house party that brought the future of fragrance to life. Transforming an entire venue into a sleek, futuristic space, we created an immersive environment that reflected the cutting-edge essence of LYNX's newest scent and brought to life key messaging throughout various brand touch points. We also collaborated with world-renowned rapper Aitch and marketing powerhouse, LadBible to promote this party. 

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The venue featured a custom LED ring DJ booth that pulsed to the music through DMX technology. The booth was graced by numerous headliners including DJ duo The Menendez Brothers and breakthrough act Amy OS, providing guests with an electrifying experience. Throughout the space, branded activations such as a bespoke lynx can grabber and a giant TV wall stack were designed to engage attendees, while eye-catching lightboxes and LED ping pong added to the interactive atmosphere.

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With bold lighting, interactive features, and the dynamic presence of Aitch in the form of a hologram, the event celebrated the innovation behind LYNX A.I. and left a lasting impression on everyone in attendance. This was more than just a launch—it was an unforgettable night that redefined the house party experience.

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