The Challenge
LYNX approached us to produce an unforgettable event for the launch of their new fragrance, LYNX A.I. The brief was to create a futuristic house party that embodied innovation, energy, and the bold spirit of the brand.

 

The Idea
We transformed an entire venue into a sleek, high-tech environment, packed with immersive brand touchpoints. Collaborating with rapper Aitch and media powerhouse LadBible, we ensured the launch reached a wide audience and resonated with guests both in person and online.

 

The Experience

• Immersive Venue Design: A futuristic transformation that reflected the innovation of the new fragrance.

• Custom DJ Booth: A bespoke LED ring booth pulsing through DMX technology, hosting acts including The Menendez Brothers and Amy OS.

• Branded Activations: A Lynx can grabber, giant TV wall stack, LED ping pong, and lightboxes offered interactive engagement throughout the night.

• Holographic Aitch: The rapper appeared as a hologram, adding a bold, futuristic twist to the performance.

 

The Results
The LYNX A.I. launch redefined the house party experience. With bold design, interactive features, world-class talent, and innovative tech, the event left a lasting impression and celebrated the cutting-edge spirit of the new fragrance.