The Challenge

When NERDS launched their new Gummy Clusters, they needed more than just a tasting station. The goal was to create a bold, playful experiential marketing activation that would capture attention, drive footfall, and generate social media buzz.

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The Idea

We transformed a shipping container pop-up into a fully immersive NERDS experience. Bright colours, interactive features, and endless photo opportunities made the space a magnet for both consumers and content creators.

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The Experience

• Shipping Container Transformation: An ordinary container reimagined as a vibrant branded pop-up.

• Ballpit with Mirrored Ceiling: Guests dove into a colourful ballpit, enhanced by a mirrored ceiling that created a surreal, Instagram-worthy moment.

• Pick & Mix Wall: A tactile, interactive wall where fans could explore and enjoy the product.

• Photo Opportunities Everywhere: From bold backdrops to playful props, the activation was designed for shareability.

• Social-First Design: Every detail encouraged visitors to capture and share the experience, amplifying the campaign online.​

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The Results

The NERDS Gummy Clusters pop-up drove strong footfall, delivered high levels of consumer engagement, and generated significant user-generated content across social media. Visitors left not only with product samples, but with memorable experiences and content worth sharing.