The Challenge
Pink Marmalade Gin began as a creative experiment in late 2019. During an Alice in Wonderland-themed private party, our team wanted to design a bespoke gin fountain that perfectly suited the whimsical woodland setting. The challenge was: what unique creation could we serve that would elevate the experience?

 

The Idea
Inspired by the event, we developed a naturally colour-changing gin, infused with the butterfly pea flower. Transforming from blue to pink when mixed with tonic, this gin offered both a striking visual and a distinctive flavour experience.

 

The Experience

• Ultra-Premium Dry Gin: Small-batch and distilled using a traditional 12-hour single-shot process.

• Unique Flavour Profile: A zesty, peppery, floral gin created with 13 botanicals, including our signature salted pink grapefruit marmalade.

• Crafted with Care: Demineralised water, long steeping, and the finest botanicals ensured exceptional quality.

• Natural Extension of Events: The gin became an expression of our immersive ethos – bottling the artistry, creativity and sensory experiences we are known for.

 

The Results
Pink Marmalade Gin grew from an event experiment into an award-winning product. It has won Shortlist’s Gin of the Year two years running and Not On The High Street’s Food & Drink Product of the Year. Today, it stands as both a premium spirit and a celebration of creativity, craft and unforgettable shared experiences.