SOHO HOUSE HALLOWEEN
For Soho House’s iconic Halloween celebrations, we took on two of their premier London venues, Shoreditch House and 180 House, delivering an unforgettable experience across both spaces. At Shoreditch House, we executed a full venue transformation, bringing four distinct themes to life across four unique rooms: Beetlejuice, Sweeney Todd, Alice in Wonderland, and Sleepy Hollow. Whilst at 180 House, we put a haunting twist on the hedonistic spirit of Studio 54 - transforming the venue into a nightmarish version of the legendary club.
Each theme featured fully immersive set design, complete with bespoke props and a tailored lighting package that elevated the decor and transformed the atmosphere. Highlights included a mesmerising skull and heart-shaped mirror ball, a ceiling installation of black and white umbrellas on disco ball motors, projection mapping, bespoke giant inflatables and immersive actors that created an otherworldly experience.
Our goal was to make each room feel like stepping into an entirely different world. From the eerie charm of Beetlejuice to the whimsical wonder of Alice in Wonderland, we ensured that every detail was crafted to inspire and captivate.
Guests were immersed in a world where glitz met ghostly glamour, with eerie lighting, smoke-filled dance floors, and darkly glamorous decor. We fused vintage disco vibes with sinister touches and moody lighting, creating an atmosphere that was equal parts dazzling and haunting.
This Halloween project for Soho House was an extraordinary fusion of creativity and technical execution, setting a new standard for their themed events.