The Challenge
Soho House wanted to deliver their iconic Halloween celebrations across two of their premier London venues: Shoreditch House and 180 House. The goal was to create an unforgettable, fully immersive experience that lived up to the brand’s reputation for world-class themed events.

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The Idea
We transformed both venues into hauntingly spectacular spaces, each with its own distinct identity. By blending theatrical set design, bespoke props, tailored lighting, and immersive performance, we created a series of environments that transported guests into entirely different worlds.

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The Experience

• Shoreditch House: A complete venue transformation featuring four unique themes across four rooms - Beetlejuice, Sweeney Todd, Alice in Wonderland, and Sleepy Hollow.

• 180 House: A chilling twist on Studio 54, reimagined as a nightmarish version of the legendary hedonistic club.

• Immersive Set Design: Highlights included a skull and heart-shaped mirror ball, a ceiling installation of black and white umbrellas on disco ball motors, projection mapping, bespoke giant inflatables, and immersive actors.

• Atmosphere: From eerie lighting and smoke-filled dance floors to darkly glamorous decor, we fused vintage disco vibes with sinister detail.

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The Results
Guests were immersed in a dazzling yet haunting world where glitz met ghostly glamour. The Soho House Halloween project showcased the power of immersive set design, creative storytelling, and technical precision - setting a new standard for themed events in London.