The Challenge
Soho House wanted their Lunar New Year celebration at 180 House to feel immersive, authentic, and visually spectacular. The goal was to blend cultural storytelling with modern design, creating a high-end experience worthy of the occasion.

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The Idea
We designed a striking transformation of the venue that combined traditional Lunar New Year elements with bold, contemporary production. By layering bespoke decor, theatrical performance, and innovative technical design, we created a setting that felt both authentic and elevated.

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The Experience

• Rich Decor: Red and gold tones, intricate lantern installations, and bespoke themed design filled the space.

• Lighting & Projection: A carefully crafted lighting package and projection mapping elevated the atmosphere and enhanced the cultural aesthetic.

• Immersive Performance: Theatrical elements and immersive performers engaged guests and brought the celebration to life.

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The Results
Every detail worked seamlessly to create an atmosphere of opulence and festivity. Guests were transported into a world where tradition met modern luxury, with the energy of the Lunar New Year reflected in every corner. The event demonstrated how creativity, technical precision, and meticulous planning can deliver a standout Soho House celebration.