The Challenge
Tinder wanted to connect with students in a way that felt authentic, exciting, and memorable. The goal was to create a high-energy experience for the Leeds student clubbing scene that combined live music, bold production, and interactive brand activations.

 

The Idea
Working with Eliza Rose, we built a campaign that unfolded in stages. In the lead-up to the event, we created engaging content with Eliza to drive anticipation. On the night itself, a surprise performance announcement just hours before built huge excitement and guaranteed a packed-out venue.

 

The Experience

• Headline Performance: Eliza Rose headlined the night with a surprise set that drew over 2,000 students.

• Immersive Production: High-octane lighting, projection mapping on the venue’s façade, and bold stage design delivered a festival-level experience.

• Interactive Tinder Activations: A bespoke dance machine, photobooth, TV stack wall, and laidback lounge created multiple ways for students to engage with the brand.

• Content Creation: Pre-event teasers and a post-event recap extended the campaign’s reach across social media.

 

The Results
The collaboration delivered a night that resonated deeply with students. The immersive production and brand activations generated rave reviews, while user-generated content amplified Tinder’s presence across social platforms. This was a high-energy fusion of music, creativity, and brand engagement that left a lasting impression on the Leeds student scene.