TINDER x ELIZA ROSE
We teamed up with Tinder and Eliza Rose to create an unforgettable night out for the Leeds student clubbing scene. Eliza Rose headlined the night with a surprise performance announced just hours before, building up anticipation and drawing a huge crowd. In the days leading up to the event, she worked with us to create engaging content that set the stage and built excitement, followed by a post-show recap that captured the night’s energy for an even wider audience.
With over 2,000 students filling the venue, they experienced high-octane lighting and production on a scale rarely seen in this space. Multiple interactive Tinder activations including a bespoke dance machine and photobooth, a TV stack wall and a laidback lounge were placed throughout the venue. The front of the venue was fully projection mapped in order to create an immersive light show as guests entereded. These multiple offerings became unique, fun and relevant ways for guests to engage with the brand.
The atmosphere and immersive elements led to a wave of rave reviews, with guests eagerly shared user-generated content from the night, showcasing Tinder’s activations across social media both during and after the event. The collaboration was a high-energy fusion of music, creativity, and brand engagement that resonated deeply with students and left a lasting impression.
EVENT FEATURES
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Sponsored Headline Set & Social Media Partnership - Eliza rose played a surprise headline set announced in partnership with Tinder on the day before the event, with Eliza teasing the show via Instagram stories for the week preceeding, she also created a recap reel of the event, posted collaboratively with the brand on the Monday after the event.
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Main Room Build - A tinder branded room with a high impact yet un-invasive main stage with a centrepiece in the form of a giant flame logo neon mirror ball combination. This simple yet smart design was accompanied by state of the art lighting - programmed to the brand colour pack and an LED Video wall displaying brand animations.
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Projection Mapped Building Face - Creating high impact before attendees have even arrived, we projection mapped the full face of our 6 storey venue, turning an otherwise dull but vast red-brick ex-factory into an explosion of colour with a bespoke brand animation running on a loop throughout the night creating awe for attendees and passersby.
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Tinder Lounge - Creating a breakaway from the party, we transformed an area of the venue into an entirely red Tinder Lounge featuring a branded dance machine & photo-booth, lounge style seating area with sofas and a coffee table as well as an assortment of games allowing attendees to socialise and relax away from the dancefloor.
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Photo Moments - Prompting user generated content across the site with a variety of branded photo moments.